Online Marketing - On-page SEO

On-page SEO is the name given to any work carried out on the design and content of your web pages. Things like the careful choice of keywords for page titles, the even distribution of keywords throughout your pages and the use of keywords within internal links are some basic on-page SEO techniques. When building web page content, you have to think about how the search engines will analyze your pages as well as how professional they might look to your potential Customers and it is very important to strike an even balance. Too much focus on how flash your pages look might impress potential Customers, but not the search engines. Too much focus building your content for the search engines might get you onto page one, but with a site that provides very little meaningful content to potential Customers.

Off-page SEO

Well thought out, original content is the key and will make your web site interesting to both search engines and Customers, but if other web sites do not link to your site, it is destined to stay amongst the "also rans". There are no security industry web sites that appear on page one of the search engines that do not have a successful, ethical link building campaign running in the background.

Internet search is like a massive, ongoing presidential campaign that never ends. Rather than a couple of people trying to get elected, there are instead millions of web sites all trying hard to get as close to the top as possible. Votes come in the form of incoming links from other web pages and the sites with the most votes win a place on page one.

Link building strategies fall into one of two categories - "white hat" and "black hat". It is essential you use white hat techniques that follow guidelines recommended by the search engines. This will ensure that your SEO efforts have a long lasting effect. If you choose to take the black hat route by purchasing links and spamming blogs and forums, don't be surprised if your site one day disappears from the search results.